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Chaoblog (The Blog) for June 29, 2007:No Launch for Chaotic TCG This Week
June 29th came and went without a launch. Not that I really expected there to be one, but some people on the boards had hope. Someone claimed that their local store owner was getting in a shipment which gage hope to some - and hope is good, but in the end, it wound up be an empty promise. Hey, things like a delay of launch do happen. Look at the last versions of Playstation and X-Box, both were continuously held up. What kind of sucks is that the new target date is officially "late Summer," but I have good info that it is "late September." Waiting for the game is not a problem for me. Hey, I would rather have a game that is 100% than one that is broken and I already have a starter pack on preorder. However, Bryan Gannon has promised that the hobby & card shops will get a three month head start before the cards go out to the mass retailers like Wal-Mart. A late September release will mean a late December release for the retailers. The target market (the people that will play the game) are 9 to 14 year old boys. Unless someone changes the calander, it will place the retailer launch during the Christmas / holiday break. I do not think that this will be very good for generating any type of buzz. Most kids in this age group are not in school and will not be talking about it with their freinds. In addition, this misses out on the biggest retail event of the year -- the Christmas rush. By the middle of December most toys and gifts for the holiday are already purchased. Not too many parents will be happy to buy "some stupid cards" at the end of December when they have already spent all kinds of money on their kids already. Because of the need to keep the hobby stores happy, I do not see 4Kids shortening the three month window. What I hope for is that they are underpromising and over-delivering (i.e., they will actually launch the game in early September). The only other solution I can see if a huge, huge marketing blitz and sales campaign for pre-ordering the cards in every major retailer. If 4Kids goes this route, you will see a lot f commercials in late November and early December to pre-order, as well as big sales pitches, posters, etc. at the retailers. If they do it right, you will be bombarded with Chaotic images when you enter the toy/card/hobby section of your local Wal-Mart, Toys R Us, etc. Are they going to do this? I do not know, but it will be an expensive undertaking for the company and getting people to pre-order is riskier than people purchasing something and having it in-hand. Also, to most parents, Yu Gi Oh, Pokemon, Chaotic, Magic, etc. are all the same thing - so who knows what they will buy for you if you are not there with them. News on ChaoticGame.comThere is now "official" news on the www.ChaoticGame.com website. If you click on the codes at the upper right hand side of the screen (from the main page), a "News and Updates" section appears. The current section states:
There was actually one piece of information I did not know. Every time
I heard mugic being described, or on the few episodes I watched, I never heard
it described as a There is not much else to report. If anyone out there becomes a Beta tester, please post on the Chaotic forum whatever you find. Thanks,
LED
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